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William H.  Cross

William H. Cross

Registered Assistant

With over 35 years of experience, Bill has cultivated loyal clients thanks to his steady advice and knowledge of wealth management.  In 1983 Bill opened the Natchitoches office of A.G. Edwards & Sons where he became a Sr. Vice-President of Investments and a Chairman’s Council Producer, and where he served on the Million Dollar Forum.  Attracted by the advantages of being an independent financial advisor, he became co-founder and partner of Cross Financial Group, LLC.


Bill and his wife Charlotte Sicard Cross reside in Natchitoches where they are members of the Immaculate Conception Catholic Church.  They have two grown children and four grandchildren. Bill is a Knights of Columbus 4th Degree Member, a Life Member of the NRA, as well as a member of Duck’s Unlimited and Delta Waterfowl.  Being a musician himself, Bill is a lover of music, an avid reader and a well-known history buff.