With over 40 years of experience, Bill has cultivated a legacy of trust and loyalty through his steady guidance and deep-seated knowledge of wealth management. In 1983, he established the Natchitoches office of A.G. Edwards & Sons, where he rose to become a Senior Vice-President of Investments and a Chairman’s Council Producer, while serving as a member of the elite Million Dollar Forum. Driven by the advantages of independent advocacy, he co-founded Cross Financial Group, LLC to provide his clients with objective, conflict-free advice.
Bill and his wife, Charlotte Sicard Cross, are long-time residents of Natchitoches and active members of the Immaculate Conception Catholic Church. They have two grown children and four grandchildren. A dedicated community member, Bill is a 4th Degree Knight of Columbus, a Life Member of the NRA, and a supporter of Ducks Unlimited and Delta Waterfowl. A musician himself, Bill is an enthusiast of the arts, an avid reader, and a well-known local history buff.